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RationalWiki and its branding problems (view source)
Revision as of 07:52, February 20, 2023
, 07:52, February 20, 2023→Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue
The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.
The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.
[[File:RationalWiki Google referral traffic past 2 years SEMRush data October 21, 2022.jpg|thumbnail|center|1200px||According to the leading web marketing website SEMRush.com, the website RationalWiki lost a large amount of Google referral traffic from November 2020 to October 21, 2022.
[[File:RationalWiki worldwide Google trends data for 2-20-2023.jpg|thumbnail|center|1200px||According to the leading web marketing website SEMRush.com, the website RationalWiki lost a large amount of Google referral traffic from November 2020 to October 21, 2022.
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