Changes

Lyndon Johnson was successful in part because of continued public sympathy over the [[Kennedy Assassination]], the use of negative advertising such as the notorious "daisy" TV ad which raised fears of [[nuclear war]] if Goldwater were elected, and negative media coverage of some of the conservative groups supporting Goldwater, such as the [[John Birch Society]].  Johnson ironically ran as a "peace candidate" but shortly after the election drastically escalated U.S. involvement in the [[Vietnam War]].

Lyndon Johnson was successful in part because of continued public sympathy over the [[Kennedy Assassination]], the use of negative advertising such as the notorious "daisy" TV ad which raised fears of [[nuclear war]] if Goldwater were elected, and negative media coverage of some of the conservative groups supporting Goldwater, such as the [[John Birch Society]].  Johnson ironically ran as a "peace candidate" but shortly after the election drastically escalated U.S. involvement in the [[Vietnam War]].

The 1964 Goldwater campaign helped usher in the modern conservative movement in the United States.  The political careers of both [[Phyllis Schlafly]] and [[Ronald Reagan]] got a big boost during the campaign.  Schlafly wrote a book, ''[[A Choice, Not An Echo]]'' during the campaign which was widely distributed and launched her career as a conservative political activist.  ''A Choice, Not An Echo'' detailed the machinations of the [[moderate]] to [[liberal]] East Coast wing of the Republican Party to hand-pick Presidential candidates (Nixon, [[Wendell Willkie]], [[Dwight Eisenhower]], etc.) and called for conservatives in the party to organize to counter this wing of the party and their "kingmaker" approach to nominating candidates.  The book was a rallying call for conservatives in the party and helped Goldwater win the nomination.  Reagan gave a speech as part of a "TV for Goldwater-Miller" television ad campaign which made him an up-and-coming star among conservatives, eventually leading to his own series of Presidential campaigns in 1968, 1976. and 1980, the last of which successfully landed him in the [[White House]].  The 1964 Goldwater campaign was also followed by the rise of a growing conservative campus movement during the 1960s led by [[Young Americans for Freedom]], the rise of a small [[libertarian]] movement which also supported Goldwater but would later split with conservatism over the [[draft]] and [[drug]] policy, and modern conservative movement approaches such as [[direct mail]] organizing.

The 1964 Goldwater campaign helped usher in the modern conservative movement in the United States.  The political careers of both [[Phyllis Schlafly]] and [[Ronald Reagan]] got a big boost during the campaign.  Schlafly wrote a book, ''[[A Choice, Not An Echo]]'' during the campaign which was widely distributed and launched her career as a conservative political activist.  ''A Choice, Not An Echo'' detailed the machinations of the [[moderate]] to [[liberal]] East Coast wing of the Republican Party to hand-pick Presidential candidates (Nixon, [[Wendell Willkie]], [[Dwight Eisenhower]], etc.) and called for conservatives in the party to organize to counter this wing of the party and their "kingmaker" approach to nominating candidates.  The book was a rallying call for conservatives in the party and helped Goldwater win the nomination.  Reagan gave a speech as part of a "TV for Goldwater-Miller" television ad campaign which made him an up-and-coming star among conservatives, eventually leading to his own series of Presidential campaigns in 1968, 1976, and 1980, the last of which successfully landed him in the [[White House]].  The 1964 Goldwater campaign was also followed by the rise of a growing conservative campus movement during the 1960s led by [[Young Americans for Freedom]], the rise of a small [[libertarian]] movement which also supported Goldwater but would later split with conservatism over the [[draft]] and [[drug]] policy, and modern conservative movement approaches such as [[direct mail]] organizing.

The 1964 Goldwater campaign also marked the first time since before the [[Civil War]] that the states of the Deep South, angered by the liberal Johnson's support for civil rights, broke from the [[Democratic Party]] and gave their electoral votes to the Republican nominee. Goldwater broke with most GOP senators when he opposed the Civil Rights Act of 1964.<ref>Taylor Branch, ''Pillar of Fire'' 356-357</ref> In the Senate, he strongly supported both the 1957 and 1960 Civil Rights Acts.<ref>Barry Goldwater, Where I Stand (New York: McGraw-Hill, 1964)</ref> He also helped desegregate the Arizona National Guard and was a member of Arizona's [[NAACP]]. Although he eventually regretted his vote, his opposition to the [[Civil Rights Act of 1964]] was based strictly on political ideological grounds. As a strong ''conservative'', he believed that two of its sections, Title II and Title VII, unlawfully overextended the role of the federal government.<ref>Edwards, Lee (July 3, 2014). [https://www.heritage.org/political-process/report/barry-m-goldwater-the-most-consequential-loser-american-politics Barry M. Goldwater: The Most Consequential Loser in American Politics]. ''Heritage Foundation''. Retrieved February 19, 2021.</ref>

The 1964 Goldwater campaign also marked the first time since before the [[Civil War]] that the states of the Deep South, angered by the liberal Johnson's support for civil rights, broke from the [[Democratic Party]] and gave their electoral votes to the Republican nominee. Goldwater broke with most GOP senators when he opposed the Civil Rights Act of 1964.<ref>Taylor Branch, ''Pillar of Fire'' 356-357</ref> In the Senate, he strongly supported both the 1957 and 1960 Civil Rights Acts.<ref>Barry Goldwater, Where I Stand (New York: McGraw-Hill, 1964)</ref> He also helped desegregate the Arizona National Guard and was a member of Arizona's [[NAACP]]. Although he eventually regretted his vote, his opposition to the [[Civil Rights Act of 1964]] was based strictly on political ideological grounds. As a strong ''conservative'', he believed that two of its sections, Title II and Title VII, unlawfully overextended the role of the federal government.<ref>Edwards, Lee (July 3, 2014). [https://www.heritage.org/political-process/report/barry-m-goldwater-the-most-consequential-loser-american-politics Barry M. Goldwater: The Most Consequential Loser in American Politics]. ''Heritage Foundation''. Retrieved February 19, 2021.</ref>