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One of the main demoralizing forces is unexpected defeat, for example when a weaker enemy outsmarts you with a superior strategy. Likewise, a smarter enemy who keeps you guessing can lead you to fear humiliating or terrifying defeat at any time.<ref>[http://changingminds.org/disciplines/warfare/principles/demoralization.htm Demoralization - Changing Minds website]</ref>}}
One of the main demoralizing forces is unexpected defeat, for example when a weaker enemy outsmarts you with a superior strategy. Likewise, a smarter enemy who keeps you guessing can lead you to fear humiliating or terrifying defeat at any time.<ref>[http://changingminds.org/disciplines/warfare/principles/demoralization.htm Demoralization - Changing Minds website]</ref>}}
Military forces who are demoralized have lower levels of military discipline, apathy problems and high desertion rates<ref>[http://encyclopedia.uia.org/en/problem/military-demoralization Military demoralization], The Encyclopedia of World Problems and Human Potential website</ref>
The [[China|Chinese]] military strategist [[Sun Tzu]] wrote: "For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill (a variant translation is "Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.").<ref>[https://en.wikiquote.org/wiki/Sun_Tzu Sun Tzu - Wikiquote]</ref>
The [[China|Chinese]] military strategist [[Sun Tzu]] wrote: "For to win one hundred victories in one hundred battles is not the acme of skill. To subdue the enemy without fighting is the acme of skill (a variant translation is "Hence to fight and conquer in all your battles is not supreme excellence; supreme excellence consists in breaking the enemy's resistance without fighting.").<ref>[https://en.wikiquote.org/wiki/Sun_Tzu Sun Tzu - Wikiquote]</ref>