Changes

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.

The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down.

[[File:RationalWiki Google referral traffic according to SEMRush.jpg|thumbnail|center|1400px|According to the leading web marketing company SEMRush, RationalWiki has experienced a huge drop in Google referral traffic in the latter part of 2019 and as of April 28, 2023 it receives 137,600 monthly visits via Google referral traffic.  

[[File:RationalWiki Google referral traffic according to SEMRush as of 6-30-2023.jpg|thumbnail|center|1400px|According to the leading web marketing company SEMRush, RationalWiki has experienced a huge drop in Google referral traffic in the latter part of 2019 and as of June 30, 2023 it receives 136,000 monthly visits via Google referral traffic.  

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In addition, according to SEMRush, RationalWiki dropped from a 66 domain authority score on October 21, 2023 to a 44 domain authority score on February 22, 2023.  Domains with low domain scores typically have less traffic, less authoritative websites linking to them and more lower quality websites linking to them.  

In addition, according to SEMRush, RationalWiki dropped from a 66 domain authority score on October 21, 2023 to a 43 domain authority score on June 30, 2023.  Domains with low domain scores typically have less traffic, less authoritative websites linking to them and more lower quality websites linking to them.  

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