Writing for the majority, Justice Blackmum (joined by Justices Brennan, White, Marshall, and Stevens) upheld the Arizona court's ruling on the Sherman Act claims, arguing that because the actions were taken by a sovereign (the Arizona Supreme Court made the rules that the State Bar merely enforces). they were exempt from the Sherman Act. However, Justice Blackmun argued that a complete ban on advertising violated the First Amendment, citing the Virginia Pharmacy case previously decided. The opinion recognized that there could be reasonable restrictions placed on the advertising, but that was a case for another day. | Writing for the majority, Justice Blackmum (joined by Justices Brennan, White, Marshall, and Stevens) upheld the Arizona court's ruling on the Sherman Act claims, arguing that because the actions were taken by a sovereign (the Arizona Supreme Court made the rules that the State Bar merely enforces). they were exempt from the Sherman Act. However, Justice Blackmun argued that a complete ban on advertising violated the First Amendment, citing the Virginia Pharmacy case previously decided. The opinion recognized that there could be reasonable restrictions placed on the advertising, but that was a case for another day. |