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==Running for mayor of the Crescent City==
 
==Running for mayor of the Crescent City==
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Prior to filing as the lone Republican candidate for mayor, Toledano had been a member, first, of the [[Democratic Party]], and, then, of the States' Rights Party, not to be confused with the National States Rights Party, a neo-Nazi organization. He sought to succeed the retiring two-term Democratic Mayor Victor H. Schiro in 1970. The Democrats had a slugfest for the office in two primaries held in the fall of 1969. The more liberal candidate, [[Maurice Edwin Landrieu|Maurice "Moon" Landrieu]] was placed in a runoff — this having been before Louisiana had its nonpartisan blanket or jungle primary format — with the more [[conservative]] former City Councilman [[Jimmy Fitzmorris|James Edward "Jimmy" Fitzmorris, Jr.]], who would be elected lieutenant governor three years later and served from 1972-1980.
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Prior to filing as the lone Republican candidate for mayor, Toledano had been a member, first, of the [[Democratic Party]], and, then, of the States' Rights Party, not to be confused with the National States Rights Party, a neo-Nazi organization. He sought to succeed the retiring two-term Democratic Mayor Victor H. Schiro in 1970. The Democrats had a slugfest for the office in two primaries held in the fall of 1969. The more liberal candidate, [[Maurice Edwin Landrieu|Maurice "Moon" Landrieu]] was placed in a runoff — this having been before Louisiana had its nonpartisan blanket or jungle primary format — with the more [[conservative]] former City Councilman [[Jimmy Fitzmorris|James Edward "Jimmy" Fitzmorris, Jr.]], who would be elected lieutenant governor three years later and served from 1972 to 1980.
    
When Landrieu defeated Fitzmorris with a vow to carry on the [[liberal]] legacies of his predecessors, including [[Chep Morrison|deLesseps Story "Chep" Morrison, Sr.]], the mayor from 1946 to 1961), and  Republicans sensed a rare opportunity in the Crescent City. Early polls showed Toledano a distinct underdog in the race, but he soon picked up the support of many Fitzmorris leaders. He ran a strong campaign within the limitations of the $70,000 that was raised. Toledano noted that blacks had voted overwhelmingly in the runoff pimary for Landrieu, who would later serve in the [[Jimmy Carter]] administration as secretary of housing and urban development, but he mostly stressed the "need-for-a-change" theme always available for nearly any southern Republican seeking office at that time.
 
When Landrieu defeated Fitzmorris with a vow to carry on the [[liberal]] legacies of his predecessors, including [[Chep Morrison|deLesseps Story "Chep" Morrison, Sr.]], the mayor from 1946 to 1961), and  Republicans sensed a rare opportunity in the Crescent City. Early polls showed Toledano a distinct underdog in the race, but he soon picked up the support of many Fitzmorris leaders. He ran a strong campaign within the limitations of the $70,000 that was raised. Toledano noted that blacks had voted overwhelmingly in the runoff pimary for Landrieu, who would later serve in the [[Jimmy Carter]] administration as secretary of housing and urban development, but he mostly stressed the "need-for-a-change" theme always available for nearly any southern Republican seeking office at that time.
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