'''The [[Nash Equilibrium]] is for both companies to advertise, because each individually can improve his own position by advertising. Note this is not the overall optimal result for the firms if they firms it were lawful for them to agree with each other not to advertise.''' | '''The [[Nash Equilibrium]] is for both companies to advertise, because each individually can improve his own position by advertising. Note this is not the overall optimal result for the firms if they firms it were lawful for them to agree with each other not to advertise.''' |