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According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>
According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>
Sales prospecting is creating a pipeline of potential customers. Sales professionals who insufficient sales prospect often severely limit their number sales. Often sales professionals who fail to do an adequate amount of sales prospecting aggressively focus on weak prospects with low probabilities of buying their product or service.<ref>[https://www.drive-revenue.com/2023/02/prospecting/#:~:text=Without%20an%20effective%20prospecting%20system,frustrated%20salespeople%2C%20and%20concerned%20management. It’s Time to Refocus Your Prospecting], Flannery Sales Systems website</ref>
The article ''Sales Is Not a Numbers Game — It’s a Prospecting Game'' indicates:
The article ''Sales Is Not a Numbers Game — It’s a Prospecting Game'' indicates: