Changes

According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref>  The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>   

According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref>  The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>   

Marketing and sales have separate goals primary goal. Marketing is about creating the right product/service offer and raising the awareness of a brand, while sales is about converting a brand's awareness into sales and profits.  

Marketing and sales have separate primary goals. Marketing is about creating the right product/service offer and raising the awareness of a brand, while sales is about converting a brand's awareness into sales and profits.  

Sales prospecting is creating a pipeline of potential customers. Sales professionals who insufficiently sales prospect in terms of the people/organizations contacted often severely limit their number of sales. Sales professionals who fail to do an adequate amount of sales prospecting typically aggressively focus on weak prospects with low probabilities of buying their product or service due to not finding enough good prospects (For example, the product/service is not a good fit, lack of interest, lack of a budget, etc.).<ref>[https://www.drive-revenue.com/2023/02/prospecting/#:~:text=Without%20an%20effective%20prospecting%20system,frustrated%20salespeople%2C%20and%20concerned%20management. It’s Time to Refocus Your Prospecting], Flannery Sales Systems website</ref> Effective salespeople qualify sales prospects and contact them on a frequency that is commensurate with their level of interest and their potential fit with their product/service. Contacting a potential future customer too frequently in a given time period risks losing them as a potential future customer due to their annoyance and their increasing perception that the salesperson is pushy and/or desperate.<ref>[https://blog.gobonafide.com/blog/bid/154497/10-tips-for-following-up-with-clients-without-being-annoying#:~:text=Being%20too%20concerned%20with%20making,Don't%20take%20it%20personal. 10 TIPS FOR FOLLOWING UP WITH CLIENTS (WITHOUT BEING ANNOYING)]</ref>  

Sales prospecting is creating a pipeline of potential customers. Sales professionals who insufficiently sales prospect in terms of the people/organizations contacted often severely limit their number of sales. Sales professionals who fail to do an adequate amount of sales prospecting typically aggressively focus on weak prospects with low probabilities of buying their product or service due to not finding enough good prospects (For example, the product/service is not a good fit, lack of interest, lack of a budget, etc.).<ref>[https://www.drive-revenue.com/2023/02/prospecting/#:~:text=Without%20an%20effective%20prospecting%20system,frustrated%20salespeople%2C%20and%20concerned%20management. It’s Time to Refocus Your Prospecting], Flannery Sales Systems website</ref> Effective salespeople qualify sales prospects and contact them on a frequency that is commensurate with their level of interest and their potential fit with their product/service. Contacting a potential future customer too frequently in a given time period risks losing them as a potential future customer due to their annoyance and their increasing perception that the salesperson is pushy and/or desperate.<ref>[https://blog.gobonafide.com/blog/bid/154497/10-tips-for-following-up-with-clients-without-being-annoying#:~:text=Being%20too%20concerned%20with%20making,Don't%20take%20it%20personal. 10 TIPS FOR FOLLOWING UP WITH CLIENTS (WITHOUT BEING ANNOYING)]</ref>