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→Importance of marketing and sales prospecting to sales efforts
== Importance of marketing and sales prospecting to sales efforts ==
== Importance of marketing and sales prospecting to sales efforts ==
''See also:'' [[Sales prospecting]]
According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>
According to the book ''Contemporary Marketing Wired'', "[[Marketing]] is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref>