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'''Mattel''' is a toy company that produced HOT WHEELS™ miniature cars for more than a generation, and an estimated 41 million adult males today grew up using these cars.  Many of their products, which included [[muscle car]]s of the 1960s and 1970s, are collectors' items today.  Its 1969 Pink, Rear-Loading Beach Bomb is estimated to have a value of $175,000 as of 2019.<ref>https://www.caranddriver.com/features/g25616442/rarest-most-valuable-mattel-hot-wheels/</ref>

'''Mattel''' is a toy company that produced HOT WHEELS™ miniature cars for more than a generation, and an estimated 41 million adult males today grew up using these cars.  Many of their products, which included [[muscle car]]s of the 1960s and 1970s, are collectors' items today.  Its 1969 Pink, Rear-Loading Beach Bomb is estimated to have a value of $175,000 as of 2019.<ref>https://www.caranddriver.com/features/g25616442/rarest-most-valuable-mattel-hot-wheels/</ref> Mattel is also known for producing the Barbie doll and its franchise, which is marketed to young girls.

== Matchbox==

== Matchbox==

Originally a [[British]] company as founded in 1953, Matchbox produced many miniature cars that are collectors' items today.  Matchbox was acquired by Mattel in 1997.

Originally a [[British]] company as founded in 1953, Matchbox produced many miniature cars that are collectors' items today.  Matchbox was acquired by Mattel in 1997.