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== Diversification for investing ==
According to Investopedia, "Diversification is a risk management strategy that creates a mix of various investments within a portfolio. A diversified portfolio contains a mix of distinct asset types and investment vehicles in an attempt to limit exposure to any single asset or risk."<ref>[https://www.investopedia.com/terms/d/diversification.asp Diversification], Investopedia</ref>
According to Investopedia, "Diversification is a risk management strategy that creates a mix of various investments within a portfolio. A diversified portfolio contains a mix of distinct asset types and investment vehicles in an attempt to limit exposure to any single asset or risk."<ref>[https://www.investopedia.com/terms/d/diversification.asp Diversification], Investopedia</ref>
== Diversification for a business ==
Diversification is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>
== Quotes ==
== Quotes ==