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[[Diversification]] is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>
 
[[Diversification]] is a risk-reduction strategy for a business involving adding products, services, locations, customers and markets to your business's portfolio.<ref>[https://www.tradecommissioner.gc.ca/guides/spotlight-pleins_feux/spotlight-diversification-pleins-feux-diversification.aspx?lang=eng Spotlight – Market Diversification]</ref>
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''Articles on revenue diversification and businesses:''
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*[https://web.archive.org/web/20210310022157/https://www.forbes.com/sites/melissahouston/2021/03/04/the-importance-of-revenue-diversification-in-business/?sh=2eb10d712b4e The Importance Of Revenue Diversification In Business], Forbes
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*[https://web.archive.org/web/20230530015106/https://www.forbes.com/sites/melissahouston/2023/05/24/empower-your-business-by-diversifying-income-streams/?sh=6e3a621e4864 Empower Your Business By Diversifying Income Streams], Forbes
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*[https://web.archive.org/web/20230606221217/https://www.forbes.com/sites/williamcraig/2015/04/24/business-diversification-the-risk-and-the-reward/?sh=f35147c7d09c Business Diversification: The Risk And The Reward], Forbes
    
== Books ==
 
== Books ==
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