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→Healthy balance between listening and talking during the sales process
Their description should also include psychographic data: how people think. You can sell more effectively when you know how your customer thinks and is going to buy. Psychographic data might include whether your customer is a risk-taker or not, whether your customer is health conscious or not, or whether your customer is a status-seeker or not. You can do well selling to risk-averse customers if you're able to communicate and reduce their perception of risk; you'll do worse if you're unable to reduce their perception of risk.<ref>[https://www.allbusiness.com/sales-prospecting-116817-1.html ''Sales Is Not a Numbers Game — It’s a Prospecting Game''], AllBusiness.com</ref>}}
Their description should also include psychographic data: how people think. You can sell more effectively when you know how your customer thinks and is going to buy. Psychographic data might include whether your customer is a risk-taker or not, whether your customer is health conscious or not, or whether your customer is a status-seeker or not. You can do well selling to risk-averse customers if you're able to communicate and reduce their perception of risk; you'll do worse if you're unable to reduce their perception of risk.<ref>[https://www.allbusiness.com/sales-prospecting-116817-1.html ''Sales Is Not a Numbers Game — It’s a Prospecting Game''], AllBusiness.com</ref>}}
== Sales and empathy ==
[[Empathy]] is one the most important things for a salesperson to have as it enables him to have rapport with his sales prospects/clients and adopt a [[problem solving]] approach to his prospects/customers needs/problems/desires.
Articles on sales and empathy:
*[https://www.forbes.com/sites/forbesbusinessdevelopmentcouncil/2021/06/16/is-empathy-the-most-important-selling-skill/?sh=8b718ee15053 Is Empathy The Most Important Selling Skill?], Forbes
*[https://blog.hubspot.com/sales/empathy-in-sales 7 Ways to Remain Empathic While Still Making Deals, According to Real Sales Leaders]
*[https://www.linkedin.com/pulse/unlocking-sales-success-power-cognitive-empathy-robin-treasure/ Unlocking Sales Success: The Power of Cognitive Empathy]
== Healthy balance between listening and talking during the sales process ==
== Healthy balance between listening and talking during the sales process ==