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According to Investopedia:
According to Investopedia:
{{Cquote|Profit margins are financial metrics that are used to measure a business or company's profitability.
{{Cquote|Profit margins are financial metrics that are used to measure a [[business]] or company's profitability.
A gross '''profit margin''' can be used to determine a particular item's profitability, but net profit margins are a better measure of overall profitability.
A gross '''profit margin''' can be used to determine a particular item's profitability, but net profit margins are a better measure of overall profitability.