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"marketing products" - the consumer still has a choice
'''Shrinkflation''' is a result of higher producer costs due to [[inflation]] caused by excess [[deficit spending|government spending]].<ref name=ivtp>https://www.investopedia.com/terms/s/shrinkflation.asp</ref>
'''Shrinkflation''' is a result of higher producer costs due to [[inflation]] caused by excess [[deficit spending|government spending]].<ref name=ivtp>https://www.investopedia.com/terms/s/shrinkflation.asp</ref>
Two methods by which sales corporations meet the challenge of rising producer prices by selling products that appear the same or cheaper, but aren't<ref name=ivtp></ref>. The first method relies on replacing some of the contents with air. The only noticeable outward change is the package volume description. (i.e. 4 oz. instead of 6 oz.)<ref name=usbls>https://www.bls.gov/opub/btn/volume-12/measuring-shrinkflation-and-its-impact-on-inflation.htm</ref> The second method involves shrinking the packaging and reducing the price ever so subtly that it appears that the original product has undergone an amazing price cut, when in fact, no such price cut has been made, only a new, smaller, product is for sale. i.e. butter, ice cream, and other dairy products<ref name=usbls></ref>.
Two methods by which sales corporations meet the challenge of rising producer prices by marketing products that appear the same or cheaper, but aren't<ref name=ivtp></ref>. The first method relies on replacing some of the contents with air. The only noticeable outward change is the package volume description. (i.e. 4 oz. instead of 6 oz.)<ref name=usbls>https://www.bls.gov/opub/btn/volume-12/measuring-shrinkflation-and-its-impact-on-inflation.htm</ref> The second method involves shrinking the packaging and reducing the price ever so subtly that it appears that the original product has undergone an amazing price cut, when in fact, no such price cut has been made, only a new, smaller, product is for sale. i.e. butter, ice cream, and other dairy products<ref name=usbls></ref>.
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'''An example of the first method:'''
'''An example of the first method:'''