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'''Lead generation''', in the field of [[marketing]], is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the [[Demography|demographic]] information of the [[sales]] prospect who is interested in a particular product or service.
'''Lead generation''', in the field of [[marketing]], is the action or process of creating consumer interest and/or inquiry into the products or services of a business or nonprofit. The leads generated contain the contact information and in some instances, the [[Demography|demographic]] information of the [[sales]] prospect who is interested in a particular product or service.
== Lead generation skills ==
*[https://www.leadshook.com/blog/lead-generation-skills/ 7 Lead Generation Skills You NEED in 2024], Leadshook.com
[[Category: Marketing]]
[[Category: Marketing]]
[[Category: Business]]
[[Category: Business]]