| Line 8: |
Line 8: |
| | *[https://www.indeed.com/career-advice/finding-a-job/what-is-leads-generation-specialist What Is a Lead Generation Specialist? Job Duties and Skills], Indeed | | *[https://www.indeed.com/career-advice/finding-a-job/what-is-leads-generation-specialist What Is a Lead Generation Specialist? Job Duties and Skills], Indeed |
| | | | |
| − | == Lead generation tactics and strategies == | + | == Lead generation strategies (The four Ls) |
| | + | |
| | + | '''1.''' Lead capture |
| | + | |
| | + | '''2.''' Landing pages |
| | + | |
| | + | '''3.''' Lead magnets |
| | + | |
| | + | '''4.''' Lead scoring |
| | + | |
| | + | |
| | + | === Lead generation tactics and strategies === |
| | | | |
| | Below are some lead generation tactics and strategies.<ref>[https://www.cognism.com/blog/lead-generation-strategies 13 Lead Generation Strategies & Tactics That Work]</ref> | | Below are some lead generation tactics and strategies.<ref>[https://www.cognism.com/blog/lead-generation-strategies 13 Lead Generation Strategies & Tactics That Work]</ref> |
| Line 19: |
Line 30: |
| | | | |
| | '''4.''' Launch paid media campaigns. ... | | '''4.''' Launch paid media campaigns. ... |
| | + | |
| | + | '''5.''' Content marketing combined with website conversion rate optimization and email marketing |
| | | | |
| | '''5.''' Run retargeting and remarketing campaigns. | | '''5.''' Run retargeting and remarketing campaigns. |
| | | | |
| − | '''6.''' Google pay per click campaigns and SEO | + | '''6.''' Pay per click campaigns and SEO |
| | | | |
| | '''7.''' Create a strategy for social media. | | '''7.''' Create a strategy for social media. |
| Line 28: |
Line 41: |
| | '''8.''' Facebook advertising | | '''8.''' Facebook advertising |
| | | | |
| − | '''9.''' Use AI and automation | + | '''9.''' LinkedIn marketing |
| | + | |
| | + | '''10.''' Email marketing |
| | + | |
| | + | '''11.''' Case studies |
| | + | |
| | + | '''12.''' Use AI and automation |
| | | | |
| − | '''10.''' Offer demos and presentations. | + | '''13.''' Offer demos and presentations. |
| | | | |
| − | '''11.''' Use video marketing. | + | '''14.''' Use video marketing. |
| | | | |
| − | '''12.''' [[Business networking]] | + | '''15.''' [[Business networking]] |
| | | | |
| − | '''13.''' Try interactive content and gamification | + | '''16.''' Try interactive content and gamification |
| | | | |
| | === Articles on lead generation tactics and strategies === | | === Articles on lead generation tactics and strategies === |