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→Optimistic salespeople have higher sales and company retention rates
The Hoffeld Group indicates:
The Hoffeld Group indicates:
:"University of Pennsylvania professor [[Martin Seligman conducted some interesting research, which was published in the Journal of Personality and Social Psychology, on how optimism and pessimism impacts the performance of sales people.
:"University of Pennsylvania professor [[Martin Seligman]] conducted some interesting research, which was published in the Journal of Personality and Social Psychology, on how optimism and pessimism impacts the performance of sales people.
:Seligman gave sales people a psychological assessment that measured their level of optimism. Then he evaluated those sales people’s performance over a two year period. The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts. What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.
:Seligman gave sales people a psychological assessment that measured their level of optimism. Then he evaluated those sales people’s performance over a two year period. The findings were that those sales people who scored high on optimism sold 37% more than their more pessimistic counterparts. What’s more, the sales people who tested in the top tier in optimism had sales production that was 88% higher than those who had scored high in pessimism.