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Line 382: − − == RationalWiki and web traffic == − − See also: [[RationalWiki and web traffic]] and [[RationalWiki and Google referral traffic]] and [[Internet atheism]] − − === RationalWiki and Google referral traffic as reported by the leading web marketing company SEMRush.com === − − ''See also:'' [[RationalWiki and Google referral traffic]] − − [[File:RationalWiki Google referral traffic according to SEMRush as of 6-30-2023.jpg|thumbnail|center|1400px|According to the leading web marketing company SEMRush, RationalWiki has experienced a huge drop in Google referral traffic in the latter part of 2019 and as of June 30, 2023 it receives 136,000 monthly visits via Google referral traffic. − <br /> − <br /> − In addition, according to SEMRush, RationalWiki dropped from a 66 domain authority score on October 21, 2023 to a 43 domain authority score on June 30, 2023. Domains with low domain scores typically have less traffic, less authoritative websites linking to them and more lower quality websites linking to them. − <br /> − <br /> − Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]] − {{Clear}} − [[File:RationalWiki Google referral traffic past 2 years SEMRush data October 21, 2022.jpg|thumbnail|center|1200px||According to the leading web marketing website SEMRush.com, the website RationalWiki lost a large amount of Google referral traffic from November 2020 to October 21, 2022. − <br /> − <br /> − In November 2020, RationalWiki.org was receiving 413,529 web visits a month according to SEMRush.com. On October 21, 2022, RationalWiki.org received 152,236 web visits in the last 30 days according to SEMRush.com. Google referral traffic is commonly referred to as organic traffic by web marketing professionals. − <br /> − <br /> − Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]] − {{Clear}} − − === RationalWiki and Google referral traffic as reported by the leading web marketing company Ahrefs.com === − − [[File:RationalWiki Google referral traffic as of December 22, 2022 according to Ahrefs.jpg|thumbnail|center|1200px|According to the leading web marketing website Ahrefs.com, the website RationalWiki has lost a huge amount of Google referral traffic since the latter part of 2019. As of December 22, 2022, Ahefs.com reported that RationalWiki.org was merely receiving 111,000 Google visits per month. − <br /> − <br /> − Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]] − {{Clear}} − [[File:RationalWiki.org Ahrefs monthly Google referral traffic last 6 months on 10-3-2022.jpg|thumbnail|center|1200px|According to the leading web marketing website Ahrefs.com, the website RationalWiki lost a large amount of Google referral traffic from August 10, 2022 to October 3, 2022. Google referral traffic is commonly referred to as organic traffic by web marketing professionals. − <br /> − <br /> − Specifically, according to Ahrefs.com, on August 10, 2022, the website RationalWiki was receiving 240,713 monthly referral web visits by Google. By October 3, 2022, RationalWiki.org was merely receiving 131,083 monthly referral web visits by Google. − <br /> − <br /> − Google uses over 200 factors to evaluate the quality and the relevance of a website to various topics.]] − − === May 2024 SimilarWeb data for RationalWiki: RationalWiki is losing global market share === − <br /> − [[File:Rationalwiki similarweb May 2024.png|thumbnail|center|1000px|In May 2024, SimilarWeb indicated that RataionalWiki.org was losing its ranking in terms of global market share of internet traffic. − <br /> − <br /> − Web marketing is often a relative strength game. Just because a website is gaining content or links does not mean that its competitors are not moving faster.]] − {{clear}} − − === RationalWiki lost a significant amount of its popularity from August 2020 to January 2023 according to the Mangools SEO tool === − − [[File:Popularity of RationalWiki from August 2020 to January 2023 according to SEO tool produced by the company Mangools.jpg|thumbnail|center|2001px|According to search engine optimization tool produced by the company Mangools, RationalWiki lost a significant amount of its popularity from August 2020 to January 2023.]] − {{Clear}} − − == RationalWiki's significant branding problem == − − ''See also:'' [[RationalWiki and its branding problems]] − − The Innis Maggiore Ad Agency, which works with major corporations, says concerning [[rebranding]]/repositioning: "When a brand’s meaning is strongly established in the mind, it’s extremely difficult — if not impossible — to change. It is possible to refine, adjust and hone a brand’s meaning when necessary. But repositioning a brand with a wholesale change? Hardly a chance."<ref>[https://innismaggiore.com/blog/jcpenney-showed-brand-reinvention-can-stretch-only-so-far/ Repositioning a Brand: JCPenney showed brand reinvention can stretch only so far] by Dick Maggiore at the Innis Maggiore Ad Agency</ref> − − [[Margaret Thatcher]] said: “Being powerful is like being a lady... If you have to tell people you are, you aren't.”<ref>[https://www.brainyquote.com/quotes/margaret_thatcher_109592 Margaret Thatcher quotes]</ref> So perhaps the name RationalWiki was a poor website name if RationalWikians wanted to convey that its contributors and web content is rational. RationalWiki has been called irrational by so many people that it created an essay at its website entitled ''I thought this was supposed to be RATIONALWiki'' which is highly linked to on its website.<ref>[https://rationalwiki.org/wiki/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki Essay:I thought this was supposed to be RATIONALWiki]</ref><ref>[https://rationalwiki.org/wiki/Special:WhatLinksHere/Essay:I_thought_this_was_supposed_to_be_RATIONALWiki RationalWiki web pages linking to the RationalWiki essay I thought this was supposed to be RATIONALWiki]</ref> RationalWiki, by its own admissions, has experienced various incidences of mental illness being displayed on its website (see: [https://www.conservapedia.com/Category:RationalWiki#RationalWiki_and_mental_illness RationalWiki and mental illness]). − − RationalWiki contributor User: User:TornadoLTS wrote: − {{Cquote|But to give a more complete picture, there is a concept in branding that "Everything counts". Everything that an organization does either creates and builds its brand or weakens and/or destroys its brand. If there are any incongruencies or inconsistencies, it is harmful to a brand. I will give an illustration. I was in communication with a RationalWiki contributor who was unhappy with the amount of dysfunction that was happening at RationalWiki at the time. He was complaining about User:Oxyaena, User: [[GrammarCommie]] and others. And he made the charge that there was a lot of mental illness among RationalWiki contributors. If his charge is true, that would be a brand incongruency/inconsistency for a website called RationalWiki.<ref>[https://rationalwiki.org/w/index.php?title=RationalWiki:Saloon_bar&diff=2477671&oldid=2477669 Revision as of 15:51, 14 August 2022 (edit) (undo) TornadoLTS (talk | contribs)]</ref>}} − − === Los Angeles Times reporting that RationalWikians vandalize Conservapedia === − According to an article published in the ''Los Angeles Times'' in 2007, RationalWiki members "by their own admission" vandalize Conservapedia. So early on, RationalWiki had a branding problem.<ref>[Simon, Stephanie (June 19, 2007). "[https://www.latimes.com/archives/la-xpm-2007-jun-19-na-schlafly19-story.html A conservative's answer to Wikipedia]". Los Angeles Times. Archived from the original on May 5, 2019. Retrieved June 13, 2019.]</ref> − − === Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue === − − [[File:Brand searches vs. domain strength and SEO.jpg|thumbnail|500px|center|According to the leading SEO and web marketing website MOZ.com, the number of brand searches for a domain is significantly correlated with a website's Google referral traffic - even more so than a website's domain strength (Domain strength is the quality and quantity of inbound links to a website.). − <br /> − <br /> − As can be seen below, the number of brand searches for the term "RationalWiki" is on a downward trend.]] − − [[File:RationalWiki worldwide Google trends data for 2-20-2023.jpg|right|800px|thumbnail|Google Trends worldwide data for the keyword "RationalWiki". Click the graphic above to see a duplicate of the graph. And then click the graphic a second time to enlarge it.]] − Seer Interactive is a big data digital marketing firm [https://www.seerinteractive.com/about/clients/ with many Fortune 500 clients]. − − Seer Interactive [https://www.seerinteractive.com/blog/3-ways-to-use-google-trends-for-marketing/ points out] "When branded traffic is down year-over-year or month-over-month but organic visibility has not fluctuatuated, this may indicate a decrease in either brand demand or brand awareness. By leveraging Google Trends, you can quickly understand if interest in your brand has changed." When Seer Interactive refers to "organic traffic" they are referring to a website's Google traffic going to its website. − − Snark is mocking in a sarcastic way. There is a logical fallacy called the [[Appeal to ridicule|appeal to ridicule logical fallacy]]. From a branding perspective, RationalWiki readers may have the perception that there is an incongruence between the name RationalWiki and a website that is overreliant on mocking. And because RationalWiki covers a lot of medical science topics, readers may feel uncomfortable with snark because it involves humor and the public doesn't usually associate science with sarcastic humor. − − The RationalWiki Moderator Bongolian wrote at RationalWiki: "Over time, RW has clearly become less snarky over time, particularly in 2017 when the Scientific Point of View became favored over the Snarky Point of View when there was any issue over SPOV." <ref>[https://rationalwiki.org/w/index.php?title=RationalWiki:Saloon_bar&diff=2477600&oldid=2477597 Revision as of 06:33, 14 August 2022 (edit) (undo) Bongolian (talk | contribs) (→Rationalwiki should tone down on the snark.)]</ref> Historically speaking, atheists have a reputation for having an overreliance on mockery in terms of their rhetoric (see: [[Atheism and mockery]]). − − RationalWiki tripled its organic traffic from 2017 to late 2019 in a big way and then various things happened to cause a massive decrease in organic traffic in November 2019 and beyond (See: [[RationalWiki and Google referral traffic]]). [https://trends.google.com/trends/explore?date=all&geo=US&q=RationalWiki Google Trends data] from 2017 to November 2020 indicates that worldwide Google searches for the keyword "RationalWiki" bounced between a somewhat narrow range between 2017 to June 2020 (The range on a relative scale varied between 67 and 90) which presumably was due to websites with large amounts of web traffic mentioning RationalWiki periodically during that time (see graph to the upper right in this section). Starting in June 2020, worldwide Google searches for the keyword "RationalWiki" saw a significant decline. − − The data does not support the notion that a change from a less Snarky point of view to a more Scientific Point of View made a big improvement in RationalWiki's brand awareness. RationalWiki's brand awareness stayed about the same from July 2014 to June 2020 even though its organic traffic tripled during some of this time period. And then, as noted above, something happened around June 2020 that caused RationalWiki's brand awareness to go significantly down. − − === Additional analysis: Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue (with additional SimilarWeb data) === − − See: [[RationalWiki and its branding problems#Additional analysis: Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue (with additional SimilarWeb data)|Additional analysis: Google data indicating that RationalWiki has a branding problem and RationalWikian commentary on this issue (with additional SimilarWeb data)]]
→Criticisms
Above is a screen capture of one of the instances of RationalWiki Moderator User: Spud using language that would be considered derogatory to women by some [[feminism|feminists]]. ]]
Above is a screen capture of one of the instances of RationalWiki Moderator User: Spud using language that would be considered derogatory to women by some [[feminism|feminists]]. ]]
{{clear}}
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== RationalWiki's cowardly refusal to debate Conservapedian User: Conservative ==
== RationalWiki's cowardly refusal to debate Conservapedian User: Conservative ==