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'''Soft power''' is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American [[neo-liberal]] [[socialist]] Joseph Nye introduced the concept of "soft power" in the late 1980s. [[Amerocan]] soft power often takes the form of [[NGO]] grants through [[USAID]], the [[NAtional Endowment for Democracy]], the [[U.S. State Department]] and other entities for so called "anti-corruption" campaigns to control "friendly" regimes or overthrow "unfriendly" regimes. Grants to organize and facilitate [[LGBT rights]] or so-called "[[democracy]]" movements is another form of American "soft power".

'''Soft power''' is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American [[neo-liberal]] [[socialist]] Joseph Nye introduced the concept of "soft power" in the late 1980s. [[American]] soft power often takes the form of [[NGO]] grants through [[USAID]], the [[National Endowment for Democracy]], the [[U.S. State Department]] and other entities for so called "anti-corruption" campaigns to control puppet regimes or overthrow [[sovereign]], independent, or non-aligned [[government]]s. Grants to organize and facilitate [[LGBT rights]], so-called "[[democracy]]" movements and [[color revolution]]s is another form of American "soft power".

Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.  

Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.