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Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
==Pre-NATO war soft power in Ukraine==
{{See also|Maidan coup}}
US [[Vice President Joe Biden]] threatened Ukrainian President [[Petro Poroshenko]] that the [[Obama administration]] would pull $1 billion in U.S. loan guarantees, sending Ukraine toward insolvency, if it didn't immediately fire Prosecutor General Viktor Shokin who was investigating his son, Hunter. Biden recounted,
{{quotebox-float|"'You’re not getting the billion'. I’m going to be leaving here in, I think it was about six hours. I looked at them and said: ‘I’m leaving in six hours. If the prosecutor is not fired, you’re not getting the money'...Well, [SOB], he got fired. And they put in place someone who was solid at the time."<ref name="thehill.com">https://thehill.com/opinion/white-house/436816-joe-bidens-2020-ukrainian-nightmare-a-closed-probe-is-revived</ref><ref>https://www.cfr.org/event/foreign-affairs-issue-launch-former-vice-president-joe-biden</ref>}}
== Brand Finance's 2022 ranking of the countries with the most soft power ==
== Brand Finance's 2022 ranking of the countries with the most soft power ==