If individuals make purchases from ''Amazon Smile'', the company donates a portion of the sale to a [[charity]] of the buyer's choice (as long as it is not a [[conservative]] group blacklisted by the [[Southern Poverty Law Center]]) such as International Christian Concern.<ref name="Holiday2014">{{cite book|last=Holiday|first=Ryan|title=Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising|url=https://books.google.com/books?id=NZoiAwAAQBAJ&pg=PT28|accessdate=31 October 2014|date=30 September 2014|publisher=Penguin Group US|isbn=9780698176911|page=28|quote=You can set up a special subdomain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).}}</ref> | If individuals make purchases from ''Amazon Smile'', the company donates a portion of the sale to a [[charity]] of the buyer's choice (as long as it is not a [[conservative]] group blacklisted by the [[Southern Poverty Law Center]]) such as International Christian Concern.<ref name="Holiday2014">{{cite book|last=Holiday|first=Ryan|title=Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising|url=https://books.google.com/books?id=NZoiAwAAQBAJ&pg=PT28|accessdate=31 October 2014|date=30 September 2014|publisher=Penguin Group US|isbn=9780698176911|page=28|quote=You can set up a special subdomain on your e-commerce site where a percentage of every purchase users make goes to a charity of their choice (which is what Amazon did with Smile.Amazon.com this year to great success, proving that even a successful company can find little growth hacks).}}</ref> |