| − | '''''Smart Calling''''': ''Eliminate the Fear, Failure, and Rejection from Cold Calling'' by Art Sobczak is a 2010 book on sales prospecting via cold calling. The book focuses on eliminating call reluctance (fear of making cold calls) and how to be more effective at cold calling. | + | '''''Smart Calling''''': ''Eliminate the Fear, Failure, and Rejection from Cold Calling'' by Art Sobczak is a 2010 book on [[sales prospecting]] via cold calling. The book focuses on eliminating call reluctance (fear of making cold calls) and how to be more effective at cold calling. |