Researchers have discovered that [[fear]] and [[greed]] are the two primary motivational factors to get people to part with their [[money]] - fear of missing out on a good deal or having your house burn down with your family in it, or appealing to self-interest and greed such as "Wouldn't you like to be the first on your block to (fill in the blank)". | Researchers have discovered that [[fear]] and [[greed]] are the two primary motivational factors to get people to part with their [[money]] - fear of missing out on a good deal or having your house burn down with your family in it, or appealing to self-interest and greed such as "Wouldn't you like to be the first on your block to (fill in the blank)". |