Kennedy won the 1960 Presidential election against [[Richard Nixon]] by a thin margin. An important part of the campaign turned out to be the role of television. When Kennedy and Nixon held their presidential debate, those who listened on radio thought that Nixon won, but those who saw it on television thought Kennedy had won. Kennedy, young, tanned, and wearing discrete makeup for the camera, had a better television presence. | Kennedy won the 1960 Presidential election against [[Richard Nixon]] by a thin margin. An important part of the campaign turned out to be the role of television. When Kennedy and Nixon held their presidential debate, those who listened on radio thought that Nixon won, but those who saw it on television thought Kennedy had won. Kennedy, young, tanned, and wearing discrete makeup for the camera, had a better television presence. |