In his recurring segment "The Wørd", which is a parody of O'Reilly's "Talking Points", Colbert coined the word [[truthiness]] on the show's pilot, which refers to the quality possessed by statements which, though factually false, are repeated by supporters who feel in their hearts that they ''ought'' to be true, and regard it as quibbling to object to their falsehood. | In his recurring segment "The Wørd", which is a parody of O'Reilly's "Talking Points", Colbert coined the word [[truthiness]] on the show's pilot, which refers to the quality possessed by statements which, though factually false, are repeated by supporters who feel in their hearts that they ''ought'' to be true, and regard it as quibbling to object to their falsehood. |