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[[File:SEO.png|thumbnail|300px|Search engine optimization (SEO) is the process of improving websites to increase its visibility in [[Google]], [[Bing]], and other search engines.]]

[[File:SEO.png|thumbnail|300px|Search engine optimization (SEO) is the process of improving websites to increase its visibility in [[Google]], [[Bing]], and other search engines.]]

'''Negative SEO''' involves using strategies and/or tactics to harm a web page's or website's [[search engine]] ranking(s) for various search terms (A web page often ranks for multiple words or phrases). This is done by causing search engines into penalizing the targeted web pages or website through various methods.  

'''Negative SEO''' involves using strategies and/or tactics to harm a web page's or website's [[search engine]] ranking(s) for various search terms (A web page can rank for multiple words/phrases). This is done by causing search engines into penalizing the targeted web pages or website through various methods.  

While some negative SEO tactics can be subtle and very difficult or impossible to detect if done by someone with advanced [[search engine optimization]] (SEO) knowledge, negative SEO is generally not entirely undetectable. Modern SEO tools and techniques can help identify various forms of negative SEO, though some forms of  sophisticated SEO attacks might require more advanced analysis.

While some negative SEO tactics can be subtle and very difficult or impossible to detect if done by someone with advanced [[search engine optimization]] (SEO) knowledge, negative SEO is generally not entirely undetectable. Modern SEO tools and techniques can help identify various forms of negative SEO, though some forms of  sophisticated SEO attacks might require more advanced analysis.