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What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>}}
 
What the data clearly showed is that effective sales training has a higher cost attached. Companies with sales skills training programs that exceeded expectations averaged spending $2,870 per salesperson, compared to $2,196 per salesperson for companies with sales skills training programs that met expectations, and $1,815 per salesperson with sales skills training programs that needed improvement.<ref>[https://trainingindustry.com/magazine/issue/sales-training-is-it-worth-it/#:~:text=We%20found%20that%2010.7%20percent%20of%20the,%E2%80%9Cmet%20expectations%2C%E2%80%9D%20and%2043.5%20percent%20%E2%80%9Cneeded%20improvement.%E2%80%9D&text=Through%20better%20performance%20on%20three%20metrics.%20Win,to%2044%20percent%20in%20the%20needs%2Dimprovement%20group. Sales Training: Is It Worth It?], Training Industry website</ref>}}
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== Personality traits of top salespersons ==
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*[https://chatgpt.com/share/689efce7-6ee4-8003-8761-913d919f1799 What personality traits do top sales representatives have?]
    
== Optimistic salespeople have higher sales and company retention rates ==
 
== Optimistic salespeople have higher sales and company retention rates ==
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