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Line 28: − − ==Soft power (Power of a country's brand)== − ''See also:'' [[Soft power]] − − [[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s. − − Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power. − − ===Brand Finance's 2022 ranking of the countries with the most soft power=== − Brand Finance's 2022 ranking of the 10 countries with the most soft power<ref>[https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking#:~:text=%E2%80%9CThe%20composition%20of%20the%20Global,Kingdom%2C%20Germany%2C%20and%20China. Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking], Brand Finance website, 2022</ref>: − − # United States − # United Kingdom − # Germany − # China − # Japan − # France − # Canada − # Switzerland − # Russia − # Italy
→Soft power (Power of a country's brand)
* ''How Brands Grow: What Marketers Don't Know'' by Byron Sharp. Oxford University Press. April 12, 2010
* ''How Brands Grow: What Marketers Don't Know'' by Byron Sharp. Oxford University Press. April 12, 2010
==See also==
==See also==