Changes

Deriving from the above, a '''brand''' is also the term for a registered trade name.  Brand names such as [[Coca-Cola]] and [[Walmart]] are considered to be of very high monetary value.  A modern company's 'brand' might include the company's name, [[logo]]s, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.

Deriving from the above, a '''brand''' is also the term for a registered trade name.  Brand names such as [[Coca-Cola]] and [[Walmart]] are considered to be of very high monetary value.  A modern company's 'brand' might include the company's name, logos, slogans, famous people who endorse the company, and more nebulous public perceptions that the company wishes to cultivate as part of its 'brand identity'.

== Branding ==

== Branding ==