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'''Soft power''' is a nation's capacity to cause other nations to do things through persuasion rather than direct military intervention. The American [[neo-liberal]] [[socialist]] Joseph Nye introduced the concept of "soft power" in the late 1980s. [[American]] soft power often takes the form of [[NGO]] grants through [[USAID]], the [[National Endowment for Democracy]], the [[U.S. State Department]] and other entities for so called "anti-corruption" campaigns to control opposition to [[US]] puppet regimes or overthrow [[sovereign]], independent, and non-aligned [[government]]s. Grants to organize and facilitate [[LGBT rights]],<ref>See for example [https://pl.usembassy.gov/education-culture/grants/lgbtqi_grants/ Notice of Funding Opportunity (NOFO) for Grants to Support the Needs of the LGBTQI+ Community in Poland], U.S. Embassy & Consulate in Poland. pl.usembassy.gov</ref> so-called "[[democracy]]" movements and [[color revolution]]s is another form of American "soft power".

'''Soft power''' is a nation's capacity to cause other nations to do things through persuasion rather than direct military intervention. The American [[neo-liberal]] [[socialist]] Joseph Nye introduced the concept of "soft power" in the late 1980s. [[American]] soft power often takes the form of [[NGO]] grants through [[USAID]], the [[National Endowment for Democracy]], the [[U.S. State Department]] and other entities for so called "anti-corruption" campaigns to control opposition to [[US]] puppet regimes or overthrow [[sovereign]], independent, and non-aligned [[government]]s. Grants to organize and facilitate [[LGBT rights]],<ref>See for example [https://archive.is/0cpbd Notice of Funding Opportunity (NOFO) for Grants to Support the Needs of the LGBTQI+ Community in Poland], U.S. Embassy & Consulate in Poland. pl.usembassy.gov</ref> so-called "[[democracy]]" movements and [[color revolution]]s is another form of American "soft power".

Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.  

Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.