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→Early History
The Daily Mail was founded as a [[broadsheet]] newspaper in 1896, but changed to a tabloid format 75 years later. Its closest rival in terms of conservatism is [[The Daily Express]], which sells far fewer copies.
The Daily Mail was founded as a [[broadsheet]] newspaper in 1896, but changed to a tabloid format 75 years later. Its closest rival in terms of conservatism is [[The Daily Express]], which sells far fewer copies.
When it was launched by Alfred and Harold Harmsworth (who later became respectively [[Lord Northcliffe]] and [[Lord Rothermere]]) it made an unashamed bid for the mass market. It was published at half the price of other newspapers, and kept its coverage both more concise and more populist. It could be described as the [[Conservapedia]] of its day. This approach led to it being highly successful.<ref> Taylor, S. J. ‘’The Great Outsiders: Northcliffe, Rothermere and the Daily Mail.’’ </ref>
When it was launched by Alfred and Harold Harmsworth (who later became respectively [[Lord Northcliffe]] and [[Lord Rothermere]]) it made an unashamed bid for the mass market. It was published at half the price of other newspapers, and kept its coverage both more concise and more populist. This approach led to it being highly successful.<ref> Taylor, S. J. ‘’The Great Outsiders: Northcliffe, Rothermere and the Daily Mail.’’ </ref>
Its editorial stances were rigidly controlled by Alfred Harmsworth. Its politics were imperialist, in the era of the [[Second Boer War]], during which the British government invaded a sovereign country ([[South Africa]]) and found that despite its military might it could not prevail against the lightly-armed but evasive Boers, who carried out terrorist activities in a bid to win their country’s independence from the control of the [[British Empire]].
Its editorial stances were rigidly controlled by Alfred Harmsworth. Its politics were imperialist, in the era of the [[Second Boer War]], during which the British government invaded a sovereign country ([[South Africa]]) and found that despite its military might it could not prevail against the lightly-armed but evasive Boers, who carried out terrorist activities in a bid to win their country’s independence from the control of the [[British Empire]].