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Line 147: − − + − [[File:1st Death Star.jpg|right|250px|thumb|During [[NATO's war in Ukraine]], NATO attempted to compare the [[Russian Federation]] to Death Star.<ref>[https://youtu.be/ZXY06B3ln0kWill NATO Fire The Immature Person In Charge Of Their Twitter Account?] Romanian TVee, February 25, 2023. YouTube.</ref>]]+
→Soft power
== Soft power ==
== Soft power ==
''See also:'' [[Soft power]]
''See also:'' [[Soft power]]
[[File:1st Death Star.jpg|right|250px|thumb|During [[NATO's war in Ukraine]], NATO attempted to compare the [[Russian Federation]] to Death Star.<ref>[https://youtu.be/ZXY06B3ln0kWill NATO Fire The Immature Person In Charge Of Their Twitter Account?] Romanian TVee, February 25, 2023. YouTube.</ref>]]
[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s. Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
[[Soft power]] is a nation's capacity to cause others to do things through persuasive/non-coercive means. The American political scientist Joseph Nye introduced the concept of "soft power" in the late 1980s. Brand Finance, the world's leading brand valuation consultancy, annually list the countries with the strongest soft power.
=== Brand Finance's 2022 ranking of the countries with the most soft power ===
=== Brand Finance's 2022 ranking of the countries with the most soft power ===
Brand Finance's 2022 ranking of the 10 countries with the most soft power<ref>[https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking#:~:text=%E2%80%9CThe%20composition%20of%20the%20Global,Kingdom%2C%20Germany%2C%20and%20China. Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking], Brand Finance website, 2022</ref>:
Brand Finance's 2022 ranking of the 10 countries with the most soft power<ref>[https://brandfinance.com/press-releases/global-soft-power-index-2022-usa-bounces-back-better-to-top-of-nation-brand-ranking#:~:text=%E2%80%9CThe%20composition%20of%20the%20Global,Kingdom%2C%20Germany%2C%20and%20China. Global Soft Power Index 2022: USA bounces back better to top of nation brand ranking], Brand Finance website, 2022</ref>: