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==Purpose==
==Purpose==
Rekor primarily uses cameras to analyze traffic and identify roadway users. The system was originally marketed to cities for the purpose of traffic management and planning, and that is still a prominat part of their service.<ref name="about">https://www.rekor.ai/about</ref> However, they have expanded into Automated License Plate Reader (ALPR) technology and other vehicle recognition methods, so that they can individually identify each person on the road, and trace their movements over time.<ref>https://www.rekor.ai/</ref> This capability was largely enabled by their acquisition of OpenALPR, and can be performed using both the camera systems Rekor sells, and pre-existing third-party cameras using the Rekor Scout system.<ref>https://www.openalpr.com/software/scout</ref>
Rekor primarily uses cameras to analyze traffic and identify roadway users. The system was originally marketed to cities for the purpose of traffic management and planning, and that is still a prominent part of their service.<ref name="about">https://www.rekor.ai/about</ref> However, they have expanded into [[Automated license plate reader|Automated License Plate Reader]] (ALPR) technology and other vehicle recognition methods, so that they can individually identify each person on the road, and trace their movements over time.<ref>https://www.rekor.ai/</ref> This capability was largely enabled by their acquisition of OpenALPR, and can be performed using both the camera systems Rekor sells, and pre-existing third-party cameras using the Rekor Scout system.<ref>https://www.openalpr.com/software/scout</ref>
This tracking data is marketed in a variety of ways, ranging from government purposes (law enforcement, citizen tracking, toll collection, etc.) to commercial purposes (marketing, customer recognition, theft prevention, etc.).<ref name="apnews">https://apnews.com/press-releases/globenewswire-mobile/rekor-systems-announces-retirement-of-james-k-mccarthy-from-the-board-of-directors-3073019d88fb52edda02b8a1d007af90</ref>
This tracking data is marketed in a variety of ways, ranging from government purposes (law enforcement, citizen tracking, toll collection, etc.) to commercial purposes (marketing, customer recognition, theft prevention, etc.).<ref name="apnews">https://apnews.com/press-releases/globenewswire-mobile/rekor-systems-announces-retirement-of-james-k-mccarthy-from-the-board-of-directors-3073019d88fb52edda02b8a1d007af90</ref>