Changes

Henderson was born in [[Atlanta]], [[Georgia]], the son of Isaac Harmon Henderson and the former Ruth Ashley. He attended [[Clemson University]] in Clemson in northwestern South Carolina. He graduated from the University of Denver with a degree in advertising. He engaged in postgraduate work at [[New York University]] and completed the Advanced Management Program at [[Harvard University]] in [[Cambridge, Massachusetts|Cambridge]], [[Massachusetts]]. Henderson served in the [[United States Army]] during [[World War II]].<ref name=bio>{{cite web|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html|title=James M. Henderson (1921-1995)|publisher=knowitall.org|accessdate=May 4, 2014}}</ref>

Henderson was born in [[Atlanta]], [[Georgia]], the son of Isaac Harmon Henderson and the former Ruth Ashley. He attended [[Clemson University]] in Clemson in northwestern South Carolina. He graduated from the University of Denver with a degree in advertising. He engaged in postgraduate work at [[New York University]] and completed the Advanced Management Program at [[Harvard University]] in [[Cambridge, Massachusetts|Cambridge]], [[Massachusetts]]. Henderson served in the [[United States Army]] during [[World War II]].<ref name=bio>{{cite web|url=http://www.knowitall.org/legacy/laureates/james%20m.%20henderson%20.html|title=James M. Henderson (1921-1995)|publisher=knowitall.org|accessdate=May 4, 2014}}</ref>

While he was a student at the University of Denver, Henderson meet his wife, the former Donna Baade (1921-2012), daughter of the late Alfred and Fern Baade. She was reared on a farm near Bennet, in  Lancaster County, [[Nebraska]], attended the University of Nebraska at [[Lincoln, Nebraska|Lincoln]], and taught in the Nebraska public schools.<ref name=dbhobit>{{cite web|url=http://www.legacy.com/obituaries/greenvilleonline/obituary.aspx?pid=160701627#sthash.NTVrN3a2.dpuf|title=

While he was a student at the University of Denver, Henderson meet his wife, the former Donna Baade (1921–2012), daughter of the late Alfred and Fern Baade. She was reared on a farm near Bennet, in  Lancaster County, [[Nebraska]], attended the University of Nebraska at [[Lincoln, Nebraska|Lincoln]], and taught in the Nebraska public schools.<ref name=dbhobit>{{cite web|url=http://www.legacy.com/obituaries/greenvilleonline/obituary.aspx?pid=160701627#sthash.NTVrN3a2.dpuf|title=

Donna Baade Henderson|publisher=''The Greenville News,'' October 29, 2012|accessdate=May 3, 2014}}</ref> The Hendersons had a son, James M. Henderson, Jr., of Greenville and two daughters, Linda H. Lucas and husband Arthur M. Lucas of Atlanta, Georgia, and Debbie H. DeMint and husband [[Jim DeMint]], whom Henderson did not live to see become a Republican U.S. Representative for South Carolina's 4th congressional district and then [[U.S. Senator]] in 1999 and 2005, respectively.<ref name=bio/><ref name=dbhobit/>

Donna Baade Henderson|publisher=''The Greenville News,'' October 29, 2012|accessdate=May 3, 2014}}</ref> The Hendersons had a son, James M. Henderson, Jr., of Greenville and two daughters, Linda H. Lucas and husband Arthur M. Lucas of Atlanta, Georgia, and Debbie H. DeMint and husband [[Jim DeMint]], whom Henderson did not live to see become a Republican U.S. Representative for South Carolina's 4th congressional district and then [[U.S. Senator]] in 1999 and 2005, respectively.<ref name=bio/><ref name=dbhobit/>

==Advertising career==

==Advertising career==

His first job in advertising was with General Foods in [[New York]] and [[Denver]], [[Colorado]]. He was then associated for two years with an advertising agency in Denver. With a $500 loan from his wife, he opened his one-man Henderson Advertising, Inc., in his adopted city of Greenville  in northwestern South Carolina. One of Henderson's first major accounts was Dow Chemical , a firm that primarily produced industrial cleaner to [[Textile manufacturing|textile mills]], which were at that time abundant in the Greenville region. Henderson persuaded Greenville businessman Jack Greer, the founder of Texize, to package his cleaner for household use too.<ref name=bio/>   

His first job in advertising was with General Foods in [[New York]] and [[Denver]], [[Colorado]]. He was then associated for two years with an advertising agency in Denver. With a $500 loan from his wife, he opened his one-man Henderson Advertising, Inc., in his adopted city of Greenville  in northwestern South Carolina. One of Henderson's first major accounts was Dow Chemical, a firm that primarily produced industrial cleaner to [[Textile manufacturing|textile mills]], which were at that time abundant in the Greenville region. Henderson persuaded Greenville businessman Jack Greer, the founder of Texize, to package his cleaner for household use too.<ref name=bio/>   

   

   

1980, Henderson Advertising became the first agency outside of [[New York City]] or [[Chicago]] to be named "Advertising Agency of the Year" by ''Advertising Age'' magazine. Jack Callahan, who succeeded Henderson as president and board chairman of Henderson Advertising, recalled: "That's as good as it gets. The man was truly a legend. He is responsible for putting South Carolina and the Southeast on the national agency roster. He established the competitiveness of the advertising business in the Southeast. He was a great leader, a great motivator, a man who stuck to his principles, no matter what. He built a great legacy for us." As the company founder, Henderson had taken the lead in banning [[cigarette]] advertising by the firm.<ref name=bio/>

1980, Henderson Advertising became the first agency outside of [[New York City]] or [[Chicago]] to be named "Advertising Agency of the Year" by ''Advertising Age'' magazine. Jack Callahan, who succeeded Henderson as president and board chairman of Henderson Advertising, recalled: "That's as good as it gets. The man was truly a legend. He is responsible for putting South Carolina and the Southeast on the national agency roster. He established the competitiveness of the advertising business in the Southeast. He was a great leader, a great motivator, a man who stuck to his principles, no matter what. He built a great legacy for us." As the company founder, Henderson had taken the lead in banning [[cigarette]] advertising by the firm.<ref name=bio/>

==Political activities==

==Political activities==

Henderson was assistant United States Postmaster General under Winton Malcolm "Red" Blount, Jr. (1921-2002) of [[Alabama]] during the administration of [[U.S. President]] [[Richard M. Nixon]]. In that capacity he persuaded the [[National Aeronautics and Space Administration]] and the [[Apollo 11]] [[astronaut]]s to photograph [[Moon|the moon]] for an image on a postage stamp. More than 140 million moon stamps were sold.<ref name=bio/>

Henderson was assistant United States Postmaster General under Winton Malcolm "Red" Blount, Jr. (1921–2002) of [[Alabama]] during the administration of [[U.S. President]] [[Richard M. Nixon]]. In that capacity he persuaded the [[National Aeronautics and Space Administration]] and the [[Apollo 11]] [[astronaut]]s to photograph [[Moon|the moon]] for an image on a postage stamp. More than 140 million moon stamps were sold.<ref name=bio/>

In 1970, Henderson was the unsuccessful Republican nominee for lieutenant governor of South Carolina. He lost to the [[Democratic Party|Democrat]] Earle Morris, Jr., of Pickens.. Henderson ran on the ticket headed by [[conservative]] [[U.S. Representative]][[Albert Watson]] in the 1970 elections. Henderson said that family income in South Carolina under Democrat state government declined over the previous two decades from 45th to 47th position nationally. Henderson also noted that average wages were higher in [[North Carolina]] or Georgia than in South Carolina.<ref>''The Greenville News,'' September 15, 1970.</ref> Henderson trailed Watson's total vote by 4,491 (.7 of 1 percent); hence virtually all Republican voters backed their party candidates for governor and lieutenant governor. Henderson received 216,745 votes (45.2 percent); Morris, 254,745 (53.3 percent). An [[Independent voter|Independent]] held the remaining 7,320 votes (1.5 percent).<ref>Billy Hathorn, "The Changing Politics of Race: Congressman Albert William Watson and the South Carolina Republican Party, 1965-1970," ''South Carolina Historical Magazine'' Vol. 89 (October 1988), p. 237-238.</ref>

In 1970, Henderson was the unsuccessful Republican nominee for lieutenant governor of South Carolina. He lost to the [[Democratic Party|Democrat]] Earle Morris, Jr., of Pickens.. Henderson ran on the ticket headed by [[conservative]] [[U.S. Representative]][[Albert Watson]] in the 1970 elections. Henderson said that family income in South Carolina under Democrat state government declined over the previous two decades from 45th to 47th position nationally. Henderson also noted that average wages were higher in [[North Carolina]] or Georgia than in South Carolina.<ref>''The Greenville News,'' September 15, 1970.</ref> Henderson trailed Watson's total vote by 4,491 (.7 of 1 percent); hence virtually all Republican voters backed their party candidates for governor and lieutenant governor. Henderson received 216,745 votes (45.2 percent); Morris, 254,745 (53.3 percent). An [[Independent voter|Independent]] held the remaining 7,320 votes (1.5 percent).<ref>Billy Hathorn, "The Changing Politics of Race: Congressman Albert William Watson and the South Carolina Republican Party, 1965-1970," ''South Carolina Historical Magazine'' Vol. 89 (October 1988), p. 237-238.</ref>