| − | '''Typography''' is the art and technique of arranging written language to make it legible, readable, and visually appealing. It involves the selection and application of [[typeface|typefaces]], font sizes, line spacing, letter spacing (kerning), and other design elements. Typography plays a critical role in graphic design, publishing, advertising, and digital media, shaping how text communicates visually. | + | '''Typography''' is the art and technique of arranging written language to make it legible, readable, and visually appealing. It involves the selection and application of [[typeface]]s, font sizes, line spacing, letter spacing (kerning), and other design elements. Typography plays a critical role in graphic design, publishing, advertising, and digital media, shaping how text communicates visually. |
| | - **Typeface and Font**: A typeface is a design of text characters, while a font refers to a specific size and style of a typeface. | | - **Typeface and Font**: A typeface is a design of text characters, while a font refers to a specific size and style of a typeface. |
| | - **Kerning and Tracking**: Adjusting the spacing between individual characters (kerning) and the overall letter spacing in a text (tracking) improves readability. | | - **Kerning and Tracking**: Adjusting the spacing between individual characters (kerning) and the overall letter spacing in a text (tracking) improves readability. |
| − | - **Leading**: The vertical spacing between lines of text, which affects the text’s visual rhythm and legibility. | + | - **Leading**: The vertical spacing between lines of text, which affects the text's visual rhythm and legibility. |
| | - **Alignment**: The arrangement of text on a page or screen, including left-aligned, right-aligned, justified, or centered. | | - **Alignment**: The arrangement of text on a page or screen, including left-aligned, right-aligned, justified, or centered. |