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'''People for the Ethical Treatment of Animals''' ('''PETA''') is an organization that seeks to bring people (who have innate, God-given [[human rights]] down to the level of animals by the strategy of elevating animals to the same level as human beings (see [[animal rights]]). It was founded in 1981 by Ingrid Newkirk.

'''People for the Ethical Treatment of Animals''' ('''PETA''') is an [[animal rights]] organization dedicated to promoting [[vegetarianism]] and awareness of animal rights. It focuses on what it calls the four main areas of animal suffering ([[factory farms]], [[animal testing]], [[clothing]] trade, and the [[entertainment]] industry), as well as other individual issues<ref name="petafaq">''PeTA's Mission Statement'' [http://www.peta.org/about/]</ref>. It was founded in 1981 by Ingrid Newkirk.

==Activism==

==Activism==

PETA achieves its goals through "public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns,"<ref name="petafaq" /> but they are best known for their provocative advertising and protests. For example, they often use nude women to protest the wearing of fur. <ref>''PETA: Dominique Swain is a Class Act for Animals'', [http://www.peta.org/feat/swain/] (contains risque image)</ref> They have also had controversial public education campaigns, including comparing [[Jewish]] ritual slaughter to the [[Holocaust]].  

PETA achieves its goals through "public education, cruelty investigations, research, animal rescue, legislation, special events, celebrity involvement, and protest campaigns,"<ref name="petafaq" /> but they are best known for their provocative advertising and protests. For example, they often use nude women to protest the wearing of fur.<ref>''PETA: Dominique Swain is a Class Act for Animals'', [http://www.peta.org/feat/swain/] (contains risque image)</ref> They have also had controversial public education campaigns, including comparing [[Jewish]] ritual slaughter to the [[Holocaust]].  

Many prominent celebrities support PETA, such as [[Richard Gere]], [[Alec Baldwin]], [[Paul McCartney]], and [[Russel Simmons]].

Many prominent celebrities support PETA, such as [[Richard Gere]], [[Alec Baldwin]], [[Paul McCartney]], and [[Russel Simmons]].