Changes

#Deliberate propaganda: Presenting bias with the intention of benefiting the media establishment.

#Deliberate propaganda: Presenting bias with the intention of benefiting the media establishment.

#Institutional bias: The reporters and editors of a media organisation may hold political views, which influence their reporting. This commonly manifests itself in the use of emotive or loaded words to create emotional 'red herrings' which distort the meaning of a story.  An example here might be something like: "Alberto Gonzales resigns, after months of '''political witch hunts''' on the part of '''deceitful''' liberals."

#Institutional bias: The reporters and editors of a media organisation may hold political views, which influence their reporting.

#Sensationalism: Media depends on viewers for financial support. Thus 'irrelevant' stories may receive attention disproportionate to their impact.

#Sensationalism: Media depends on viewers for financial support. Thus 'irrelevant' stories may receive attention disproportionate to their impact.

#Omission: The inverse of sensationalism, media may overlook important but boring stories.

#Omission: The inverse of sensationalism, media may overlook important but boring stories.

#Political correctness or sensitivity: Fearful of appearing racist or discriminatory, media may avoid any stories which reflect negatively on a ethnic, social or religious group, especially if the group is a minority.

#Political correctness or sensitivity: Fearful of appearing racist or discriminatory, media may avoid any stories which reflect negatively on a ethnic, social or religious group, especially if the group is a minority.

#Audience bias: Readers or viewers tent to read news sources with which they agree. Thus, media must reinforce the existing views of their audience, or risk losing them. This source of bias can also reinforce the effect of a moral panic.

#Audience bias: Readers or viewers tent to read news sources with which they agree. Thus, media must reinforce the existing views of their audience, or risk losing them. This source of bias can also reinforce the effect of a moral panic.

==Academic Studies and theories of media bias==

==Academic Studies and theories of media bias==