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The term '''Art Deco''' came from the ''"Exposition Internationale des Arts Decoratifs Industriels et Modernes"'', held in Paris, in 1925.<ref>http://www.huntfor.com/arthistory/C20th/artdeco.htm</ref> In reality the style had been evolving since the end of the Edwardian period, (circa 1910), taking the place of the bucolic, yet beautiful, ''art nouveau'' style.<br>In short, the art deco movement focused on the post-industrial beauty that was often overlooked by the urban dwellers of the era.<br>It captured the spirit of ''ars gratia artis'' (art for the sake of art), often competing in architecture beside [[Frank Lloyd Wright|Wrightian]] utilitarianism of "form follows function".
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