| − | According to the book ''Contemporary Marketing Wired'' "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing , which are often refered to as the 4 Ps of marketing, are product, place, promotion, and price.<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref> | + | According to the book ''Contemporary Marketing Wired'', "Marketing is the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, services, organizations, and events to create and maintain relationships that will satisfy individual and organizational objectives."<ref>http://iws.ohiolink.edu/moti/homedefinition.html</ref> The four key variables of marketing, which are often referred to as the 4 Ps of marketing, are product, place, promotion, and [[price]].<ref>http://www.ifm.eng.cam.ac.uk/dstools/paradigm/4pmark.html</ref> |