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A statement that no one would disagree with, or about a thing that all listeners would agree was good, positive or worthwhile, so as to associate the statement with a concept or action that is potentially disagreeable or controversial. Examples would be the use of the term "brotherhood" for communism, "Lebensraum" (living space) for Nazi imperialism and "[[Family Friendly]]" and "clean" for sexually repressed. See also [[Penis]], [[Vagina]], [[Sex]] and the [[Main Page]].
A statement that no one would disagree with, or about a thing that all listeners would agree was good, positive or worthwhile, so as to associate the statement with a concept or action that is potentially disagreeable or controversial. Examples would be the use of the term "brotherhood" for communism, "Lebensraum" (living space) for Nazi imperialism and "[[Family Friendly]]" and "clean" for sexually repressed.