'''Twinkies''' are cream filled sponge cakes introduced in 1933 by the [[Indianapolis]] based Continental Baking Company. Bakery manager James Dewar came up with the idea for the Twinkie on April 6, 1930, to make more economical use of shortcake pans which otherwise sat idle when the strawberry season was over. They originally contained a banana cream filling, but this was substituted with a vanilla cream filling after banana shortages due to [[World War II]].
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'''Twinkies''' are [[cream]]-filled sponge cakes introduced in 1933 by the [[Indianapolis]] based Continental Baking Company. Bakery manager James Dewar came up with the idea for the Twinkie on April 6, 1930, to make more economical use of [[shortcake]] pans which otherwise sat idle when the [[strawberry]] season was over. They originally contained a [[banana]] cream filling, but this was substituted with a [[vanilla]] cream filling after banana shortages due to [[World War II]].