Changes

The channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82 percent stake.<ref>http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482</ref>

The channel was started in 1996 as a joint venture between [[Microsoft]] and [[NBC]]. On December 23, 2005, ending a partnership that soured long before, Microsoft and NBC announced that they would dissolve their joint ownership of the cable news channel, with NBC taking control. NBC completed a deal to assume majority control of the channel, with an 82 percent stake.<ref>http://select.nytimes.com/gst/abstract.html?res=F30610F93E540C778EDDAB0994DD404482</ref>

The MSNBC network has perenially had very low ratings. In 2002, the network was regularly beaten in the ratings by CNN Headline News. The CEO of Microsoft CEO once even admitted that he wouldn't have started MSNBC knowing what he knew now.<ref>http://news.com.com/2100-1023-268073.html</ref> In June of 2006, CNN co-founder Reese Schoenfeld told journalist Don Kaplan that "Everybody compares MSNBC to Fox and CNN - when its real competition is Headline News". Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." Kaplan even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel".<ref>http://newsbusters.org/node/5891</ref>

The MSNBC network has perenially had very low ratings. In 2002, the network was regularly beaten in the ratings by [[CNN Headline News]]. The CEO of Microsoft once even admitted that he wouldn't have started MSNBC knowing what he knew now.<ref>http://news.com.com/2100-1023-268073.html</ref> In June of 2006, [[CNN]] co-founder Reese Schoenfeld told journalist Don Kaplan that "Everybody compares MSNBC to Fox and CNN - when its real competition is Headline News". Schoenfeld pointed out that the ratings for MSNBC and Headline News are roughly the same, about 300,000 viewers on average and that "by comparison, Fox and CNN regularly average three or four times as many viewers." Kaplan even joked that "the running joke in TV news is Fox and CNN are news channels with websites, but MSNBC is a website with a cable channel".<ref>http://newsbusters.org/node/5891</ref>

Shock jock Don Imus's radio show ''Imus in the Morning'' was simulcast on MSNBC for over ten years. During this time, the program become well-known for displaying offensive commentary. However, MSNBC continued to support the show. In April of 2007, the network sparked outrage when during a broadcast of ''Imus in the Morning'', Don Imus and another MSNBC staff member made offensive remarks about the Rutgers University women's basketball team. The remarks were considered to be both racist and sexist. Initially, MSNBC refused to cancel the show. After sponsors started withdrawing their advertisements from the show, MSNBC canceled the simulcast of ''Imus in the Morning''.

Shock jock Don Imus's radio show ''Imus in the Morning'' was simulcast on MSNBC for over ten years. During this time, the program become well-known for displaying offensive commentary. However, MSNBC continued to support the show. In April of 2007, the network sparked outrage when during a broadcast of ''Imus in the Morning'', Don Imus and another MSNBC staff member made offensive remarks about the Rutgers University women's basketball team. The remarks were considered to be both racist and sexist. Initially, MSNBC refused to cancel the show. After sponsors started withdrawing their advertisements from the show, MSNBC canceled the simulcast of ''Imus in the Morning''.