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→Skateboards and the public
Upon the first wave of commercialism to hit skateboarding, the introduction of public skateparks became increasingly common. With the new terrain available to a wider populous of skateboarding youth, more and more amateur skateboarders entered the scene and challenged the monopoly of skateboarding companies such as Powell Peralta, World Industries (headed by Skateboarding mogul Steve Rocco) H-Street, Santa Cruz and Vision.
Upon the first wave of commercialism to hit skateboarding, the introduction of public skateparks became increasingly common. With the new terrain available to a wider populous of skateboarding youth, more and more amateur skateboarders entered the scene and challenged the monopoly of skateboarding companies such as Powell Peralta, World Industries (headed by Skateboarding mogul Steve Rocco) H-Street, Santa Cruz and Vision.
From these larger companies sprang subsidiaries and off-shoots such as Blind (a subtle jab at Vision) headed by Mark Gonzalez and Jason Lee as well as Plan B. In 1992, these two companies arguably changed the face of skateboarding forever with the release of two skate videos entitled "Video Days" and "The Questionable Video". These videos featured professional skateboarders defying the very laws of physics and popularized the use of music other than punk, hard-core and heavy metal. Skateboarding then became what the iconoclastic founders feared the most "trendy".
With more amateur skateboarders, there sprang up amateur skateboarding companies, such as Arise, a Christian Skateboarding Company, that enjoyed relatively far-reaching underground success. But without the distribution capability, Arise faded away. The youth still clamored for less of a "corporate" approach to skateboarding paving the way a new generation of companies to challenge the status quo.
From the larger companies sprang subsidiaries and off-shoots such as Blind (a subtle jab at Vision) headed by Mark Gonzalez and Jason Lee as well as Plan B. In 1992, these two companies arguably changed the face of skateboarding forever with the release of two skate videos entitled "Video Days" and "The Questionable Video". These videos featured professional skateboarders defying the very laws of physics and popularized the use of music other than punk, hard-core and heavy metal. Skateboarding then became what the iconoclastic founders feared the most "trendy".
As skateboarding remains no exception to the rules of free market economics, the 1990s saw hundreds of companies enter the trend and subsequently die out.
As skateboarding remains no exception to the rules of free market economics, the 1990s saw hundreds of companies enter the trend and subsequently die out.