'''Twinkies''' are [[cream]]-filled sponge cakes introduced in 1933 by the [[Indianapolis]] based Continental Baking Company. Bakery manager James Dewar came up with the idea for the Twinkie on April 6, 1930, to make more economical use of [[shortcake]] pans which otherwise sat idle when the [[strawberry]] season was over. They originally contained a [[banana]] cream filling, but this was substituted with a [[vanilla]] cream filling after banana shortages due to [[World War II]]. | '''Twinkies''' are [[cream]]-filled sponge cakes introduced in 1933 by the [[Indianapolis]] based Continental Baking Company. Bakery manager James Dewar came up with the idea for the Twinkie on April 6, 1930, to make more economical use of [[shortcake]] pans which otherwise sat idle when the [[strawberry]] season was over. They originally contained a [[banana]] cream filling, but this was substituted with a [[vanilla]] cream filling after banana shortages due to [[World War II]]. |