Switzerland consistently ranks high on quality of life indices, including highest per capita income, one of the highest concentrations of computer and Internet usage per capita, highest insurance coverage per individual, and high health care rates. For these and many other reasons, it serves as an excellent test market for businesses hoping to introduce new products into Europe. | Switzerland consistently ranks high on quality of life indices, including highest per capita income, one of the highest concentrations of computer and Internet usage per capita, highest insurance coverage per individual, and high health care rates. For these and many other reasons, it serves as an excellent test market for businesses hoping to introduce new products into Europe. |