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Trademark registration consists of applying and obtaining approval by the [[United States]] [[Patent and Trademark Office]] for a word or phrase used in connection with goods.
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'''Trademark registration''' consists of applying and obtaining approval by the [[United States]] [[Patent and Trademark Office]] for a word or phrase used in connection with goods.
    
Trademark registration distinguishes four gradations of distinctiveness of marks, in descending order of strength:  
 
Trademark registration distinguishes four gradations of distinctiveness of marks, in descending order of strength:  
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