A combination of Labour's new-found moderation, Blair's personal popularity and the deep unpopularity of the Conservatives under [[John Major]] resulted in a landslide victory for Blair and his party in the 1997 general [[election]], ending 18 years of [[Conservative]] government. Labour easily won re-election in 2001 and, less convincingly, in 2005. | A combination of Labour's new-found moderation, Blair's personal popularity and the deep unpopularity of the Conservatives under [[John Major]] resulted in a landslide victory for Blair and his party in the 1997 general [[election]], ending 18 years of [[Conservative]] government. Labour easily won re-election in 2001 and, less convincingly, in 2005. |