| − | Monopolistic competition is a market structure that has a large number of firms producing similar, but not identical, products. Because the products are not identical, each firm has a kind of [[monopoly]]. This market also assumes relatively easy entry into it. | + | '''Monopolistic competition''' is a market structure that has a large number of firms producing similar, but not identical, products. Because the products are not identical, each firm has a kind of [[monopoly]]. This market also assumes relatively easy entry into it. |